The ab|inventio Gazette

More on this coming soon. –Alex 

ChicaGeek covered Whozat yesterday and described its results as superior to Google’s and surprising. For the Spanish readers among you, here is the full review: http://elgeek.com/2008/10/30/whozat-buscador-de-datos-personales-le-dice-adios-a-nuestra-privacidad/ 

A second case study showed 22% reduction in no-shows with QLess in The Boiling Crab as compared to guests not using cell phones. When added to the 9% reduction in turn-aways previously demonstrated with cell phone paging as compared to old-fashioned pager systems, this makes for a 34% increase in customers seated thanks to QLess, not altogether different from the 45% we previously demonstrated.If your restaurant is not using QLess, you are missing out on 34%-45% of the customers you could be serving! –Alex 

abInventio, Whozat and QLess signed on mPRm, the PR firm behind Overture, RealNetworks, Disney, Dolby, Fox, Viacom and the Oscars. We are proud to be working with a top-notch team including Rachel McCallister, Bret Ingraham and Natalie Yallouz.

Just Whozat Next President of the USA .

Alex Backer was appointed by Caltech President Jean-Lou Chameau, and joins a distinguished set of colleagues at the California Institute of Technology’s IST Board.

Peter Johnston, formerly CIO for Ogilvy, the preeminent international advertising, marketing, and public relations agency and a subsidiary of WPP, the world’s largest communications services group, has joined QLess. We are proud to have him among us.

Josh Kowitt, named Top 30 Entrepreneur Under 30 by Inc. magazine and former CEO of ResFridge,  University Trucking and Collegeboxes Inc. joined QLess to open up our Boston offices. Welcome to the team!

–Alex 

Led by Kelly Stephens, a pioneer pediatrician, Mercy Health is going QLess: reducing waiting room contagion, showing respect for patients’ time, and gathering a wealth of new data about their service.

Using QLess to let truckers know when they can unload, ExploreCo is doing their fair share to save the Earth for future generations, while saving on unnecessary idle motors running and eliminating lines for their truckers.